Under the direction of Juan Felipe Enríquez, a team of designers, researchers and photographers travel through Ecuador collecting natural materials, rescuing traditional crafting techniques and documenting the stories of artisans and entrepreneurs who silently do great things. Creating in one of the most megadiverse countries of the planet requires this kind of expeditions to merge nature, knowledge and contemporary design into unique pieces with high added value. HEARTMADE academy is the program of investigation, education and innovation (I + E + i) of REINO Design and after 10 years of getting involved with communities of South America, we have learned that a handmade object will never be more important than the history of the one who modelled it.
Now merging to a new decade of expansion we have combined abilities and strengths in a skilled team of professionals. Galo Enríquez & Juan Felipe Enríquez as founders and developers of a movement of collaboration in the fields of design and commercial strategy that goes beyond the walls of a company. It is in itself a ripple effect of interaction and “reach” between communities and global trade that with digital communication and market development can achieve a complete cycle of sustainable economies. This gives birth to a partnership with Pamela Chiriboga as part of the leading team to the next leap of REINO’s Design innovation evolution.
Over the years, the discovery and perception of identity had been set in our hearts. Ecuador is a place filled with immense cultural influence and artisan tradition, breathtaking landscapes, and a great variety of natural resources.
This place was the canvas for Felipe and Galo Enriquez Fiallo, two brothers and visionaries who founded Reino Studios in 2007. With the aim to craft the future, through new concepts and high value they merged marketing and the passion for design with a strong thriving vision, to promote sustainability, society’s economy and the expression of beauty from South America to the world.
Our strategy was to create multidisciplinary teams, gathering the best talent from Latin America and propelling latinism as a concept through high impact projects. Galo and Felipe voiced “Latinism” for the first time in 2015, at a TEDx talk in Ecuador, and since then it has been at the heart of every creation.
Under the creative direction of Felipe Fiallo, our brand has gathered a team of designers, researchers, photographers and artists that have traveled through Ecuador and Latin America collecting natural materials, rescuing traditional crafting techniques, and documenting the stories of artisans and entrepreneurs to fabricate a new era of design and share it to the world. In this process of evolution, Pamela Chiriboga joins the team to transform each of our experiences into stories and through them invite you to be part of our movement.
Inspired by the richness of ancestral artisanal tradition we aim to be the bridge between cultures and you, people that value authenticity and diversity. Our vision to evolve focuses on showing the versatility of design and contemporary style from South America to the world. Breaking age, gender and social position schemes, and even geographic barriers. Through design you can travel to places, epochs and realms of self-expression with a fresh awareness of social and environmental sustainability. We believe that through fashion we can create something cool, create a surprise effect to voice a social issue.
Our vision of transforming a new rhetoric from the South, has been to expose the voices of our communities that might disappear and with them their knowledge, to be a bridge between cultures and global design markets and show the craft of hard working experienced hands. Inspired in that richness we are inspired to evolve.
Break age, gender and social position schemes.
In our development, the use of a multidisciplinary approach has been key for us to expand our spheres of impact. Fashion, Craftsmanship, Interior Design, Architecture, and Product Design have been the fields where creativity has taken place with disruptive proposals throughout the years. We have merged knowledge and a fresh vision into a new decade of expansion and connection, to be a bridge between tradition and design’s future revolution. We have journeyed together and discovered in many places of the world that we can BE intertwined with style, authenticity, and travel through our meaningful creations while being aware of our social and environmental impact. In this process of evolution, Pamela Chiriboga joins the team to transform each of our experiences into stories and bring them to you to invite you to be part of our process, to be our community and share this journey together at the intersection of ancestral knowledge , contemporary design and a fresh vision of social and environmental sustainability.
Start with a YES. Our life is a choice.
We love style
We take risks
We break the mold
We love cultural diversity
We adventure in big cities
We create irreverent looks
We are passionate about sustainability
We have roots to stand on and wings to travel
We fabric shapes and silhouettes of authentic expression
We are ambassadors of trend and change
We are empowered to empower others
We own an unclassified movement
We thrive with disruptive heritage
Our identity fabrics a new design that holds tradition and versatility from Latin American roots, a voice that echoes inclusion through action and impact of eclectic designs.
From our origin, ‘Latinism’ echoes action to impact with eclectic designs that embrace tradition to fashion a cool lifestyle.
Our voice echoes action and the vision of design with innovation and tradition from Latin America to fashion a lifestyle.